the people
have spoken.

The Problem

Nashville Barrel Co. had run into a problem that great businesses often do; their product was so stellar and growing so quickly that it left little time to manage some of the key aspects of the brands public presentation, including their website.

Their website showcased their products and had a little information on their availability, but needed a more refined expression to fully capture the essence of NBC.

The Solution

FIFO stepped in and partnered with NBC to hone in on their brand messaging and visual presentation through a top-down website design complete with brand new product shots, on location photography, and a brand new evergreen ethos video to capture the history and passion of this distillery.

The Results

The result was an elevated brand presence that finally matched the quality of what Nashville Barrel Co. has stood for since the very inception. With a new tagline that embodied not only the social proof that had rallied behind NBC but also harkens to the foundation of their operation, NBC had a battle cry to rally around. After that, the photos, videos and website design was built towards quality and simplicity…give the people what they want with ease. The journey of NBC can’t be told without the people that have lifted them up, and we don’t see that stopping anytime soon.