that’s awesome.

The Problem

How do you take two stars from a hit tv drama and build their brand as a comedic duo? Stone Cold and the Jackal came to Fifo looking to expand their online presence and touring revenue when 2020 threw a curveball and abruptly halted all tours. The challenge was to continue growing brand awareness and revenue - without their biggest source of income. 

The Solution

Fifo realized the need for increasing online content, but also recognized that additional social media posts and website traffic alone wasn’t going to offset Stone Cold and the Jackal’s touring revenue. Fifo saw a way forward: through restructuring and amplifying their digital marketing sales funnel Fifo began migrating dedicated fans over to the subscription based platform, Patreon. 

The Results

By creating a place for fans to get more of the duo they love, Stone Cold and the Jackal saw a huge increase in monthly revenue and their fans felt more connected - in a time where connection meant everything. Website traffic, Social Media engagement, and YouTube subscriptions also sky-rocketed through Fifo’s strategic ad and content creation. 

+258% INCREASED REVENUE

1.5M ENGAGED PEOPLE ON FB

$0.8 CPC on FACEBOOK

2.7M FB VIDEO VIEWS

+222% NEW IG FOLLOWERS

19.8M FB IMPRESSIONS